How Much Does a Gallon of Benjamin Moore Paint Cost?

When deciding to embark on a painting project, one of the critical choices you will make is the brand of paint to use. A popular option among both professionals and DIY enthusiasts is Benjamin Moore. Known for its superior quality and impressive variety of colors, Benjamin Moore paint offers excellent coverage and durability. But one common query is – how much does a gallon of Benjamin Moore paint cost? In this article, we’ll explore Benjamin Moore paint pricing, giving you an idea of what to expect when purchasing a gallon of this premium paint.

What Affects Paint Prices?

The price of Benjamin Moore paint is influenced by various factors.

Paint Finish

The finish of the paint significantly impacts its price. Benjamin Moore offers a range of finishes, including matte, eggshell, semi-gloss, and high-gloss. Matte finishes, which provide a low-sheen appearance, are usually less expensive.

Paint Finish

In contrast, glossier finishes, being more durable and easier to clean, are typically priced higher. Besides, specific finishes like metallic or textured ones can also cost more due to their distinctive appearance and the unique processes involved in their production.

Environmentally Conscious Paint

Benjamin Moore is also committed to producing eco-friendly paints, also known as ‘Environmentally Conscious Paint’. These paints are formulated with reduced amounts of volatile organic compounds (VOCs), which not only minimizes harm to the environment but also promotes better health for individuals. These paints typically have low odor, promote better indoor air quality, and are easier to clean up after use. However, they usually come with a higher price tag compared to traditional paints due to the higher costs associated with their production.

If you are environmentally conscious and prefer using sustainable products, it’s worth considering these paints despite their slightly higher cost. [1]

Other Specialty Paints

Besides their regular line of paints, Benjamin Moore also provides a variety of specialty paints that can influence the overall price per gallon. These may include paints designed for specific purposes, such as kitchen and bath paint, which is highly resistant to humidity and temperature fluctuations, or ceiling paint which minimizes splatter and leaves a smooth finish. They also offer paints for specific materials, such as masonry or metal. These specialty paints often command a higher price due to their unique formulations designed to withstand various conditions and materials. When undertaking a project that calls for a specialty paint, it is essential to keep in mind these supplementary costs.

How Much Does Benjamin Moore Interior Paint Cost?

The cost of Benjamin Moore Interior Paint may vary based on the selected paint line and finish.

Typically, the cost for a gallon ranges from $50 to $70 on average. The company’s most premium line, Aura®, typically costs around $70 per gallon. The Regal® Select line, known for its excellent coverage and durability, is slightly less expensive, averaging about $60 per gallon.
The more budget-friendly option, Ben®, offers decent quality at around $50 per gallon. These prices are estimates and can vary depending on the retailer. It’s always best to check with your local paint store or online for the most accurate and current pricing.

How Much Does Benjamin Moore Exterior Paint Cost?

Similar to its interior counterpart, the cost of Benjamin Moore Exterior paint fluctuates according to the specific line and finish opted for. Expect to pay roughly between $60 and $80 per gallon. Their premium Aura® Exterior line, recognized for its superior color retention and resistance against weather, is priced around $80 per gallon.The Regal® Select Exterior High Build is a reliable choice, providing both durability and a built-in primer. With an average price of around $70 per gallon, it offers exceptional value for its quality.

How Much Does Benjamin Moore Exterior Paint Cost?

For those seeking a more economical option, the ben® Exterior paint line delivers respectable quality at approximately $60 per gallon. Please be aware that the prices mentioned are only approximations and could differ based on the retailer. It remains wise to verify the most current and exact pricing with your local paint store or online. [2]

What Is the Quality of Benjamin Moore Paints?

Benjamin Moore paints are widely celebrated for their exceptional quality. They are known for their superior coverage, offering a rich, consistent color that requires fewer coats than most other brands. This not only saves time and effort but also makes them cost-effective in the long run. The durability of these paints is also commendable; they withstand everyday wear and tear and maintain their finish over time, making them ideal for both interior and exterior projects. Additionally, Benjamin Moore’s paints have excellent resistance to fading, even in areas exposed to intense sunlight or harsh weather. On the sustainability front, their eco-friendly paints have gained recognition for reducing environmental impact without compromising performance. In general, although Benjamin Moore paints may have a higher initial price tag, their exceptional quality, durability, and performance more than make up for the investment.

Where Can I Find Benjamin Moore Paint?

Benjamin Moore paints can be found at various locations, both in physical stores and online.

Retail Stores

Benjamin Moore paint is available in retail stores throughout the United States. This includes locally owned paint and hardware stores that offer personalized service. There are more than 5,000 Benjamin Moore stores that are locally owned and operated. Additionally, Benjamin Moore products are available at select national chains like Ace Hardware. Use the Benjamin Moore website’s ‘Store Locator’ to find the nearest authorized retailer. When you visit these stores, you’ll frequently encounter well-informed staff members who can provide valuable insights on color choices, finishes, and all other aspects necessary for your painting project. [3]


Purchasing Benjamin Moore paint online offers a convenient alternative to visiting a physical store. Explore their wide product range, diverse finishes, and array of colors from the comfort of your home. The Benjamin Moore official website is a great starting point. Here, you can order paint samples, get color inspiration, and use digital tools to visualize paint colors in your space.


Furthermore, select retailers also offer online purchasing with delivery or in-store pick-up options. Remember to compare prices across different online platforms to ensure you’re getting the best deal. Always purchase from authorized sellers for guaranteed product authenticity and quality.

How Can I Save Money on Benjamin Moore Paint?

You can save money on Benjamin Moore paint with various strategies. First, consider purchasing during a sales event. These usually occur around major holidays such as Memorial Day, Fourth of July, Labor Day, and Black Friday. During these times, you can often find significant discounts. Second, join Benjamin Moore’s loyalty program if available in your area. Members typically receive exclusive deals and offers that can lead to substantial savings. Also, utilize Benjamin Moore’s color sample program. For a small fee, you can purchase a pint-sized sample of the color you’re considering. Testing the paint color beforehand can lead to long-term savings by allowing you to avoid committing to a larger, more expensive quantity. Finally, remember to measure your space and calculate the required amount of paint before you go shopping. This prevents over-purchasing and unnecessary spending. Remember, although Benjamin Moore paint may have a higher upfront cost, its durability and quality can save you money in the long run by requiring fewer coats and less frequent repainting. [4]

What Will It Really Cost to Paint a Room?

The cost to paint a room can vary based on several factors. The size of the room, the type of paint selected, the number of coats needed, and whether you’re hiring professionals or doing it yourself all play a role. A 12×12 foot room, for instance, will require about 2-3 gallons of paint for a standard two-coat application. If you choose Benjamin Moore’s Regal® Select line, it would cost around $120 to $180 for paint alone. If you decide to hire a professional painter, the National Painter’s Institute estimates that labor can cost between $200 to $400 for a 12×12 foot room, excluding paint costs. Please note that the estimated costs provided are subject to variation depending on factors such as your location, the complexity of the job, and the level of experience of the painter. It’s always best to gather multiple quotes before making a decision.

Also, don’t forget to factor in additional costs such as painting supplies if you’re doing it yourself, or preparation and cleanup fees if you’re hiring a professional.

Can I Get Product Samples?

Benjamin Moore offers a color sample program to preview and test your chosen colors before making a larger investment. The samples come in a pint size, which is enough to cover approximately a 2×2 foot area with two coats of paint.

Can I Get Product Samples?

This handy option allows you to see how different colors look in your space and under various lighting conditions. You can buy these color samples from a local Benjamin Moore retailer or order them online for a small fee. Keep in mind that colors can appear differently based on factors like lighting and other room colors. Therefore, it’s wise to test them before committing to a large quantity. This way, you can ensure the perfect match without any regrets. [5]


Why is Benjamin Moore paint so expensive?

Benjamin Moore paint tends to be more expensive due to several factors that contribute to its high quality. Firstly, the paint is made with superior ingredients that ensure longevity and vibrant color. The company invests heavily in research and development to create products that are durable, easy to apply, and have excellent color retention. Secondly, Benjamin Moore paints often require fewer coats and less frequent repainting than cheaper options, saving time and effort in the long run. Lastly, the brand’s commitment to sustainability and eco-friendly practices also add to the cost. This includes developing products that have lower Volatile Organic Compounds (VOCs), which contributes to better indoor air quality. While Benjamin Moore paints may have a higher upfront cost, their durability, sustainability, and superior finish justify the investment.

How much does a gallon of paint cost?

The cost of a gallon of Benjamin Moore paint varies depending on the specific product line. For example, the Regal Select, a popular choice for interior paint, typically retails for around $50 to $60 per gallon. The Aura line, which offers superior durability and coverage, is a bit more expensive, with prices generally between $70 and $80 per gallon. On the other hand, the ben line, a more budget-friendly yet still quality option, can be found for approximately $40 to $50 per gallon. Please note that these are approximate prices and can vary based on the retailer and location. It’s always a good idea to check with your local store or online for the most accurate and up-to-date pricing information.

Is Benjamin Moore paint more expensive than other brands?

Yes, Benjamin Moore paint is typically more expensive than many other brands. However, the cost is justified by the superior quality and durability of the product.

Is Benjamin Moore paint more expensive than other brands?

When compared to brands like Behr or Valspar, you will find that Benjamin Moore paint might have a higher price point. But it is important to note that Benjamin Moore paints often require fewer coats and less touching up, which means you may need to buy less paint overall. They are also highly regarded for their excellent color retention and resistance to wear and tear, offering value for money in the long run. While the initial cost might be higher, the long-term benefits and savings make Benjamin Moore paints a worthy investment.

Which is cheaper, Sherwin Williams or Benjamin Moore?

Generally, Sherwin Williams paint is slightly cheaper than Benjamin Moore. However, the price can vary depending on the specific product line within each brand, the retailer, and the location. Sherwin Williams offers a range of products, with their popular lines like SuperPaint and Duration Home typically priced between $45 to $75 per gallon. That being said, the exact cost comparison depends on the specific products being compared from each brand. As with any home improvement decision, it’s crucial to consider not just the initial cost, but also the long-term quality and durability of the product. Both Benjamin Moore and Sherwin Williams have a reputation for producing high-quality paints that offer excellent coverage, durability, and color variety.

Is it cheaper to buy 5 gallon paint?

Yes, purchasing paint in 5-gallon buckets is often cheaper per gallon than buying individual gallons. This is because paint manufacturers typically offer bulk discounts to encourage larger purchases. However, it is crucial to ensure that you need such a large quantity before making a purchase, as paint has a shelf life and its quality can degrade over time if not stored properly. Also, mixing all the paint together ensures color consistency, which may be difficult once the paint has been stored for a while. It’s always a good idea to calculate the needed amount of paint for your project beforehand to prevent wastage. Check with your local Benjamin Moore retailer or online store for pricing on 5-gallon buckets to compare the cost per gallon and determine the most cost-effective option.

Do you need 2 coats of Benjamin Moore paint?

While the need for a second coat of Benjamin Moore paint can depend on the specific product line and the color you are painting over, it is generally recommended for optimal coverage and depth of color. Benjamin Moore paints are known for their excellent coverage, but applying a second coat can ensure a more uniform, richer finish, particularly when painting over darker colors or painting with brighter or deeper hues. However, some lines like the Aura, renowned for its remarkable coverage capabilities, can often achieve the desired finish in a single coat. Always refer to the product’s instructions for the best results.

What are the disadvantages of Benjamin Moore paint?

While Benjamin Moore paint is highly regarded for its quality and durability, there are a few potential drawbacks to consider. First and foremost, the cost is significantly higher compared to other paint brands, which could be a deterrent for budget-conscious consumers. Secondly, although Benjamin Moore paint is widely available, it is typically sold through independent retailers and not always stocked in larger home improvement stores, potentially making it less accessible for some customers. Lastly, while the brand’s extensive color palette is generally seen as an advantage, the sheer number of options can be overwhelming for those who struggle with decision-making. It’s also worth noting that while Benjamin Moore paints are known for their excellent coverage, some consumers report needing multiple coats to achieve the desired result, particularly when using lighter shades. However, these potential disadvantages should be weighed against the product’s overall superior quality, sustainability, and long-lasting finish.

Why do painters prefer Benjamin Moore paint?

Painters often prefer Benjamin Moore paint for a variety of reasons. First, the quality and consistency of Benjamin Moore paint are unmatched, providing excellent coverage that often requires fewer coats compared to other brands. Its unique Gennex® colorant technology gives their paints incredible hide and fade-resistant colors, enhancing the overall finish. Second, the brand offers an extensive range of colors, providing great flexibility and allowing painters to bring their clients’ visions to life effectively. Moreover, Benjamin Moore paints are known for their durability and resistance to wear and tear, reducing the frequency of touch-ups and repaints, which saves both time and money for painters. Lastly, the company’s commitment to sustainability and low-VOC products aligns with the growing industry shift towards environmentally-friendly practices, making it a preferred choice among professional painters.

Is 5-gallon paint cheaper than 1 gallon?

Yes, generally, purchasing a 5-gallon bucket of paint is cheaper than buying 5 individual 1-gallon cans. This is due to bulk pricing where manufacturers and retailers often provide discounts when products are bought in larger quantities. However, it’s important to specifically check the prices at your local retailer or online as there might be occasional exceptions.

Is 5-gallon paint cheaper than 1 gallon?

While buying in bulk can be more cost-effective, it’s crucial to accurately estimate the amount of paint needed for your project to avoid unnecessary expenditure and waste. Additionally, remember that paint can deteriorate over time if not stored correctly, so buying in bulk is typically recommended for larger projects that require a significant amount of paint. Also, keep in mind that mixing paint from different cans or buckets can result in color inconsistencies. It’s always best to purchase the needed amount of paint upfront for the most consistent and cost-effective results. Ultimately, it’s essential to weigh the pros and cons of buying in bulk versus individual gallons based on your specific project needs and budget constraints.

Will 1 gallon paint a room?

Whether or not 1 gallon of paint will be sufficient to paint a room largely depends on a few key factors, including the size of the room, the type and texture of the surfaces being painted, and the type of paint being used. Generally speaking, one gallon of paint covers approximately 350-400 square feet with one coat. Therefore, if you’re painting a small room such as a bathroom, or a medium-sized room with fewer walls due to large windows or doors, one gallon may suffice. However, if you’re painting a larger room, or if you’re intending to apply two coats, or if the walls are textured or unpainted drywall, you will likely require more than one gallon. Always remember to measure your space and consult with a paint professional to ensure you purchase the correct quantity.

Useful Video: Is BENJAMIN MOORE REGAL SELECT Worth the Price?


In conclusion, Benjamin Moore paint is a high-quality, durable, and sustainable choice despite being more expensive than other brands. While its superior coverage often allows for fewer coats, the need for a second coat can depend on the specific product line and the color being painted over. Buying in bulk can be more cost-effective but do consider the shelf life of paint and the size of your project. Whether 1 gallon will be enough to paint a room will depend largely on the size of the room, the type and texture of the surfaces, and the type of paint. Always consult with a paint professional to ensure you make the most cost-efficient and effective choices for your painting project.